How it started...
SALOO was created by two former athletes who loved going out - but refused to let it cost them their performance, focus, or mornings after. Between early practices and packed schedules, the tradeoff didn't make sense. Traditional mixers were loaded with sugar, and the healthier options felt more at home in a gym bag than at a bar.
So they built something better. SALOO fills the gap between nightlife and wellness - combining premium, spirit-forward flavor with hydration and functional ingredients designed to support your body while you drink.
This is about drinking smarter, not less. About finishing the night well, not fixing it later. About showing up the next day clear-headed, capable, and in control.
Our mission
Our mission is to create hydration-forward, functional cocktail mixers that elevate flavor, support recovery, and give people control over how they feel - tonight and tomorrow.
We aim to change the relationship people have with drinking - so that "I have an early morning" is never a reason to sit one out, and "one more" never comes with a side of regret."